Scope
How to create a Loss aversion card with a "call to action" button in Retentions?
Solution
Loss Aversion Cards do not inherently have “call-to-action” buttons and can show account activity, features, personal messages, social proof, invitations for engagement, or freeform images. To create a loss aversion that contains an offer (CTA), use the offer creation flow.
Navigate to Experiences > Loss Aversion cards and click on the “New Offer flow” link at the top.
If you are not looking to have any offers show up on the LA card, you could choose any of the below options-
Choose an “Offer Processing option” of your choice and click on “Create Offer”
You can edit the Offer Editor page according to your requirements and publish the changes -
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