Scope

What is A/B Testing in Chargebee Retention?

Solution

Another type of test we see a lot in Chargebee Retention is a simple A/B test. You can create an A/B test by creating two copies of the same page and changing the one element you want to test in the second copy. 

In this example, we will set up an A/B test of the Skip vs. Discount Loss Aversion Card within the Monthly Audience. To do so we create two Pages, one with each variation of the LA card we want to test. 

Your page placements should look something like the image above.

Note: It is very important to ensure that you keep all the remaining elements of the two experiences constant to create a true A/B test. If you change one of the variants, you run the risk of skewing the test and polluting your results

You can set up a basic a/b test with our Essentials Plan in Chargebee Retention or you can go deeper and a/b test within a specific Audience with our Performance and Enterprise plans.

If you have any further questions about how to set up a test in Chargebee Retention, please contact retention-support@chargebee.com.