What is Loss Aversion cards in Chargebee Retention?

Modified on: Fri, 30 Sep, 2022 at 11:33 PM


What are Loss Aversion cards in Chargebee Retention?

How to add Loss Aversion cards in Chargebee Retention?


Loss Aversion Cards can show account activity, features, personal messages, social proof, invitations for engagement, or freeform images. 


Loss Aversion Card Styles

You can only showcase two Loss Aversion Cards per Cancel Experience, but there are many different styles to choose from. Certain cards may work better than others depending on your Chargebee Retention use case

Activity Cards

Activity Cards show your customers how much value they have already received from your product. It's a great way to remind them what they are using, and how.  


The data from Activity cards pulls in from the Chargebee Retention JS Snippetand you can use a fallback card if the usage data is low, like prompting help with setup.


Feature Cards

Feature cards relay the impact of the valuable features they’ll lose. This card is especially effective in the Downgrade Use Case but popular in all Chargebee Retention experiences. 


New - Vertical Feature Card

Offer Cards

Present an Offer straight away with Offer Loss Aversion Cards. Link directly to a guide, present a discount or prompt the customer to engage with your team by scheduling a call or sending a message. 


New: Vertical Loss Aversion CTA Card

Message Card

You can add a message that you want to share with your customers here. 

Twitter Card

Referenceable, interactable, social proof that customers (just like them!) are loving what you're putting down. Link to any tweet for instant street cred.

Image Cards

If you just have to show your own style without fitting into one of our templates, you can put it on an image card.

Related Articles

How to create a new offer in Chargebee Retention? 

How does the Repurchase Revenue Impact Reporting? 

How to process Cancels and Offers in Chargebee Retention? 

What types of data does Chargebee Retention recommend passing and why?

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