Scope
Net MRR Growth by Customer Type
Total MRR by Customer Type
Solution
Net MRR Growth by Customer Type
Net increase or decrease in Monthly Recurring Revenue during the period segmented by Customer Type.
Explanation of metric
A stacked bar chart represents the net increase or decrease in Monthly Recurring Revenue during the period after taking into account all the new, Expansion, and Churn MRR for each Customer Type.
Note: This is available with RS premium only. To use this metric more efficiently, you have to configure a custom field at the Customer resource level in Chargebee and map it to the Customer Type field to a Customer resource in RevenueStory. However, you can configure and select your values in this custom field. It is recommended to configure meaningful values that are relevant to your business. To enable this, contact your Customer Success Manager or support@chargebee.com.
How it's measured
Net MRR Growth by Customer Type = [(New MRR) + (Reactivation MRR) + (Upgrade MRR) + (Free to paid MRR) + (Resumed MRR)] - [(Cancellation MRR) + (Downgrade MRR) + (Paused MRR) + (Active to Trial MRR)] per customer type
Reading
Up: Good
Interpretation
Net MRR Growth helps in measuring the growth rate of the business. The Customer Type with high growth indicates they are the right target segment for the product or service. Increase revenue by focussing on this Customer Type. For customers with low growth, analyze the reason for churn and contraction.
Example: In a given period, the Total MRR at the beginning of the period is $5,000.
Expansion MRR = $3,000
Gross MRR Churn = $1,500
Net MRR Growth = (3,000 - 1,500)= $1,500
Total MRR by Customer Type
Total Monthly Recurring Revenue earned from Subscriptions segmented by Customer Type.
Explanation of metric
A stacked bar chart represents the type of Customer (Individual, SME, or Enterprise) that contributes to the revenue earned every month.
Note: This is available with RS premium only. To use this metric more efficiently, you have to configure a custom field at the Customer resource level in Chargebee and map it to the Customer type to a Customer resource in RevenueStory. However, you can configure and select your values in this custom field. It is recommended to configure meaningful values that are relevant to your business. To enable this, contact your Customer Success Manager or support@chargebee.com.
How it's measured
Total MRR by Business Type = Total MRR of subscriptions during the period per business type
Note:
Included in Total MRR by Customer Type
- Revenue from Recurring Plans and Addons
- Recurring Coupon discounts
Included in Total MRR by Customer Type (If Configured)
- One-time coupons
- Metered charges
- Non-recurring Addons (as per configuration)
Excluded from Total MRR by Customer Type
- Setup fee
-- Credit adjustments
-- Any non-recurring ad-hoc charges
-- Amount charged towards tax
Interpretation
Total MRR helps in measuring the growth rate of the business. The Customer Type with high growth indicates they are the right target segment for the product or service. Increase revenue by focussing on this Customer Type. For customers with low growth, analyze the reason for churn and contraction.
Example: In a given period, 200 subscriptions are on Plan A ($50/Month) and 50 subscriptions has a recurring Addon ($10/month) for an enterprise Customer.
MRR = (200 x 50) = $10,000
Recurring Addon = (50 x 10) = $500
Discount per Subscription = $10
Total Discounts = (10 x 200) = $2,000
Total Set up Fees = $700
Total MRR by Customer Type = (10,000 + 500 - 2,000) = $8,500
There are other Customer type MRR reports available in Chargebee. Refer to this link Metric Description for more information.