What is Total Customers metric in RevenueStory?

Modified on: Mon, 27 Sep, 2021 at 7:34 PM

Number of active customers during the period. This is the total number of active customers during the period.


How it's measured

Total Customers = Count of customers with atleast one ACTIVE Subscription during the period.Quick Ratio = (New MRR + Expansion MRR)/(Downgrade MRR + Cancellation MRR)


Note: Does not include TRIAL Subscriptions


Reading

Up: Good


Interpretation

It represents the total number of individual customers over a period of time. It is usually an acquisition metric.


Click here to know about other metrics.

M
Monica is the author of this solution article.

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