What is Total Customers metric in RevenueStory?

Modified on: Mon, 27 Sep, 2021 at 7:34 PM

Number of active customers during the period. This is the total number of active customers during the period.

How it's measured

Total Customers = Count of customers with atleast one ACTIVE Subscription during the period.Quick Ratio = (New MRR + Expansion MRR)/(Downgrade MRR + Cancellation MRR)

Note: Does not include TRIAL Subscriptions


Up: Good


It represents the total number of individual customers over a period of time. It is usually an acquisition metric.

Click here to know about other metrics.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.