The total value of payments received against recurring and non-recurring invoices during a specific period segmented by payment method.
i.e.Total value of successful payments segmented by Payment Method.
The reduction in monthly recurring revenue from existing subscriptions due to subscriptions moving from paid to lower or free plans, cancellations, add-ons, and other services removed from subscriptions. Tracking gross churn instead of net churn helps businesses see exactly how much revenue is being lost. As a result, the gross MRR churn rate accurately shows how satisfactory the product is and/or if the business is attracting the right customers.