This is the monthly recurring revenue generated when subscriptions are moved from existing plans to higher plans for each customer type. It takes into account the increase in the MRR caused by factors such as add-ons added to the subscriptions. It’s indicative of an increase in the subscription quantity or movement to a higher dollar plan.
If a subscription is moved from plan A (MRR $50) to plan B (MRR $150) then the Upgrade MRR would be $100
An increase in upgrade MRR for a particular customer type indicates your product is scaling as those customers scale. When you have the right set of features in all your plans and are constantly adding valuable new features, it encourages them to upgrade. If this number is not increasing, you are probably offering too much value in the lower plans. And your customers don’t have a reason to upgrade. You’ll have to revisit your plans and pricing. Added Hint - also seeing churn numbers for that type of customers will tell you if there is a value problem (high churn, low upgrades) or a pricing problem (low churn, low upgrades).
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