What is Revenue Leakage Summary in RevenueStory?

Modified on: Wed, 4 Jan, 2023 at 8:52 AM

Summary of the revenue leakage for each coupon and discount during a specific month.
Explanation of metric

Summary of the revenue leakage for each coupon during a specific month.", "desc": "This metric shows a summary of each coupon type you provide, the number of times it was redeemed in a specific period, and the total value of the leakage. This also gives you the new revenue generated by using that coupon during that period.


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This report shows you how many times a coupon has been redeemed, the revenue leakage, and the new revenue generated each month. It gives a holistic view of how well each coupon performs by comparing the leakage and new revenue generated.

Click here to read about other metrics. 

You can also view the same report by Coupon type.

This 'Unknown' category coupon includes those invoices for which the PROMOTIONAL CREDITS have been applied. As applying Promotional credits will also result in a loss of revenue for the customer, those invoices are also included in this report.

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