Monthly Recurring Revenue lost from Subscriptions that moved from existing to lower-priced Plans segmented by Customer Type.
Explanation of metric
- A bar chart displaying the decrease in the MRR caused by removing Add-ons from Subscriptions and a decrease in Subscription quantity for each Customer Type. Downgrade MRR also considers the recurring discounts.
- This is available with RS premium only and to use this metric more efficiently, you have to configure a custom field at the Customer resource level in Chargebee and map it to the Sales Agent field to a Customer resource in RevenueStory. However, you can configure and select your own values in this custom field, it is recommended to configure meaningful values that is relevant for your business. Please connect with your Customer success manager or contact support.
How it's measured
Downgrade MRR by Customer Type = (Total decrease in MRR of ACTIVE Subscriptions due to Subscription change per Customer Type)
Note: Cancellations and moved to IN TRIAL Subscriptions are not included in this report.
- If the Downgrade MRR is high for one type of Customer, it means the Customers are not finding enough value in their current Plans for the price they pay and hence the downgrade. So when this rises, make sure to add relevant high-value features in the higher pricing Plans. Ensure your Customer success team talks to that set of Customers to understand the grievances and relays that to the product team.
- Example: In a given period, Subscription (Customers) has moved from Plan A (MRR $5,000) to Plan C (MRR $1000).
Downgrade MRR by Customer Type (30 day Conversions = < $5K) = 5000 - 1000 = $4,000.
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