What is Downgrade MRR by Business Type in RevenueStory?

Modified on: Mon, 30 Aug, 2021 at 1:53 PM

Monthly Recurring Revenue lost from Subscriptions that moved from existing to lower-priced plans segmented by Business Type.
Explanation of metric
  • A bar chart representing the total Revenue lost per Subscription. Downgrade MRR also considers recurring discounts.
  • This is available with RS premium only and to use this metric more efficiently, you have to configure a custom field at the Customer resource level in Chargebee and map it to the Sales Agent field to a Customer resource in RevenueStory. However, you can configure and select your own values in this custom field, it is recommended to configure meaningful values that are relevant for your business. Please connect with your Customer Success Manager or contact support

How it's measured

Downgrade MRR by Business Type = (Total decrease in MRR of ACTIVE Subscriptions due to Subscription change per Business Type).

Note: Cancellations and moved to IN TRIAL Subscriptions are not included in this report.

Up: Good

  • If the Downgrade MRR is high for a Business Type, it means the Customers are not finding enough value in their current Plans. Hence, they downgrade. A price change event could also trigger downgrades.
  • Example: In a given period, E-Commerce Subscription (Customer) has moved from Plan A (MRR $500) to Plan C (MRR $100).
    Downgrade MRR by Business Type (E-Commerce) = 500 - 100 = $400.

Click here to know about other metrics.

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