# What is Average Revenue Per Paid Subscription by Country metric in RevenueStory?

Modified on: Mon, 30 Aug, 2021 at 10:20 AM

Average Revenue earned Per Paid Subscription per month segmented by Country.
Explanation of metric
• A table breaking down the Monthly Recurring Revenue generated by each paid Customer segmented by Country.
• Average Revenue Per Paid Subscription (ARPPS) is used interchangeably with Average Revenue Per Account (ARPA) and Average Revenue Per Unit (ARPU).

How it's measured

`Average Revenue Per Paid Subscription by Country = [(Total MRR)/ (Number of Paid Subscriptions per Country)]`

`Note: Includes MRR from the beginning of last year.`

Up: Good

Interpretation
• High ARPPS from a Country indicates a substantial value from a product/service for the customers of that Country. Observe this metric in conjunction with LTV for that Country to understand the long-term value addition.
• Example: In a given period, 200 Customers are on Plan A (\$10/month) and 300 Customers on Plan B (\$20/month) are from the same Country.
Total MRR = (200X10)+(300X20) = \$8,000
Number of Active Paid Subscribers = (200+300) = 500
Average Revenue per Paid Subscription by Country(Country) = 8000/500 = \$16.00

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