Number of Subscriptions Activated during the period, including IN TRIAL to ACTIVE conversions for each Plan.
Explanation of metric
- A bar chart representing the total Subscriptions activated during the period. Each vertical bar subcategorizes Subscriptions based on the plan such that subscriptions with similar plans activated during the same period are grouped and stacked over one another. However, the Activation metric does not include any subscribers that might have stopped using your service in the past and reactivated in this period.
How it's measured
Activations by Plan = [(Total No. of Subscription Activations during the period per Plan)]
Note: Only the first Activation date is considered. Subsequent reactivations are not considered.
- This metric helps to understand the performance of various Plans. It also determines the need to evaluate product offerings, plan pricing, marketing strategies, onboarding experience if the Signup to Activation rate is very low.
- Example: Roll-up of Subscriptions by Plans: 25 Subscriptions Activated for Plan A, 35 Subscriptions Activated for Plan B, and so on.
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