What is Churn Breakdown by Activation Date metric in RevenueStory?

Modified on: Fri, 27 Aug, 2021 at 4:56 PM

Breakdown of Churn into buckets based on Activation date.
Explanation of metric
  • A table breaking down Churn into buckets based on Activation date. It is available for current, previous and last 12 months cancellations for Customers with Active Subscription Terms of 7 days, 8-30 days, 31-90 days and up to the last 2 years.
  • This is available with RS premium only and to use this metric more efficiently, you have to configure a custom field at the Customer resource level in Chargebee and map it to the Sales Agent field to a Customer resource in RevenueStory. However, you can configure and select your own values in this custom field, it is recommended to configure meaningful values that are relevant for your business. Please connect with your Customer Success Manager or contact support
How it's measured?
Churn Breakdown by Activation Date = (Number of Churned Subscriptions per Subscription Term).
: Activation period can be 0-7, 8- 30, or 31-90. The Activation date is when the Subscription moves into ACTIVE status on a free or paid plan.

Interpretation:

  • This report proves to be a great way to understand the stage at which Cancellations happen if the Churn is high. A late-stage cancellation indicates the product's inability to scale with the Customer's growing needs. In this case, you have to understand what features the Customer would need as their business grows and implement that into your product's roadmap.
  • Example: For Cancellations within the last 12 months,
    100 Subscriptions CANCELLED within 7 days upon Activation
    120 Subscriptions CANCELLED between 8- 30 days after Activation
    95 Subscriptions CANCELLED between 91 to 120 days after Activation and so on.

Click here to know about the other metrics. 

M
Monica is the author of this solution article.

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