How should I go about setting up my first experiment in Chargebee Retention?
How to first set up the Chargebee Retention view for customers?
How many loss aversion cards can be added to Chargebee Retention?
How many modal offers can be added to the Cancel page?
Starting with an overly complex and intricate setup can leave you scratching your head when it becomes time to analyze your phase 1 results. Increased complexity can also lead to delays in getting started as you'll need to curate and build content for each layer of complexity you add. This article breaks out the learnings and best practices we've compiled from our many successful customer implementations. Let's start with a few dos and don'ts.
Do: Create a single page to use as a template for all other pages. Use dynamic field insertion for personalization and appropriate messaging and artwork that is on-brand. Use this as your template which you can easily duplicate later when it's time to go live.
Don't: Create unique and specific static content that requires multiple different pages with curated content for highly segmented audiences.
2. Create 2-4 modal offers
Do: Come up with 2-4 offers you are comfortable showing to all of your users for all reasons.
Don't: Create overly specific offers targeted based on the reason the user selects.
Do: Come up with a single lower incentive offer to place in the loss aversion section of your pages. e.g. A link to support, skip an order, etc.
Don't: Test multiple Loss aversion offers in combination with multiple modal offers. To make that work you'll have to increase the number of pages you have exponentially and dilute your traffic so much that results will take much longer to as certain.
4. Set up your simple test and go live (don't forget your holdout page!)
Do: Duplicate your template as many times as needed based on how many offers you have created. Give them a meaningful full name to track them on the experience performance report. Copy the page one more time to use as a holdout
Do: Place your loss aversion offer card on all of the pages you created
Do: Edit the placement of your modal offers by applying them to all of the reasons on the page that matches the offer
Do: Edit your targeting page to distribute traffic to your final set of experiences
Don't: Leave out the no offer holdout page.