What is Activation by Acquisition Channel metric in RevenueStory?

Modified on: Mon, 30 Aug, 2021 at 10:06 AM

The number of Subscriptions Activated during a specific period, including IN TRIAL to ACTIVE conversions, segmented by Acquisition Channel.
Explanation of metric
  • A table breaking down the number of Subscriptions activated during a specific period segmented by the Acquisition Channel. However, it does not include subscribers that might have stopped using the product or service in the past and reactivated in this period.
  • This is available with RS premium only and to use this metric more efficiently, you have to configure a custom field at the Customer resource level in Chargebee and map it to the Sales Agent field to a Customer resource in RevenueStory. However, you can configure and select your own values in this custom field, it is recommended to configure meaningful values that are relevant for your business. Please connect with your Customer Success Manager or contact support.

How it's measured

Activations by Acquisition Channel = Total count of Subscription activated during the period per Customer's Acquisition Channel.


Note: Only the first Activation date is considered. Subsequent reactivations are not considered.
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Interpretation
  • Activation by Acquisition Channel determines revenue earned from a specific channel. In short, it is a crucial metric to measure the performance of the Acquisition Channel.
  • Example:
    30 Subscriptions activated organically(direct),
    25 Subscriptions acquired through AdWords,
    40 Subscriptions acquired through emails and so on.

Click here to know about other metrics.


M
Monica is the author of this solution article.

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