Where to find the lost and saved revenue per customer in Retention?

Modified on: Fri, 30 Sep, 2022 at 11:51 PM

Scope

How to check for revenue lost and saved in Retentions?

Calculating lost and saved revenue per customer


Summary

In order to truly know the impact a customer lost (or saved) has on your business, you need to look at the customer's value in dollars and cents. By connecting to one of our supported billing integrations, currently, with Chargebee Billing, Stripe or Recurly, you'll be able to see revenue attributed to your Saves, Cancels, and Watch List customers. 

Solution
Revenue in the Trends Report

With the billing integrations connected and enabled, the Trends Report defaults to revenue totals instead of customer totals. 

Prefer to see the Customer view instead? Toggle "View by customers" to return to the original Trends Report. 

Drilling down into any cohort, the expanded customer list also displays revenue totals alongside the billing interval (monthly or annual), and the date the customer's subscription is set to expire. 

Revenue in the Insights Report

With billing integrated, the Insights report has an additional filter to View by Customers or View by Revenue. View by Revenue displays the % of Cancels by total Canceled Revenue instead of total Canceled Accounts. 

Revenue on the Customer Pages

With billing integrations connected, customer pages have revenue, billing interval (monthly vs. annual), and Validating Saves against your billing system added to them. 


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