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Here is a TLDR; version of the article:
- Credit cards for signup
o To have a large top of the funnel do not ask for credit card during signup.
o With credit card for signup your conversion ratio will be higher but funnel size much smaller.
- Build engagement
According to a study conducted in 2012; when they took a look at the trial conversions, they came across varying conversion rates between the ones that required credit card, the ones that did not require credit card during signup and the best in class SaaS leaders. This led them to categorize them accordingly.
There are three aspects that best in class SaaS companies did differently.
The question they were asked was -"What is the one thing that you did that had the strongest positive impact on conversions?" See what they had to say.
Identifying what works for you and what doesn’t with the help of the Google analytics funnel could be a great way to increase trial conversions. See where you are losing your customers analyze where you are going wrong and corrective measures become easy after that.
Here are top 5 ideas you should try implementing: