According to a study conducted in 2012; when they took a look at the trial conversions, they came across varying conversion rates between the ones that required credit card, the ones that did not require credit card during signup and the best in class SaaS leaders. This led them to categorize them accordingly.
There are three aspects that best in class SaaS companies did differently.
They have a large top of the funnel with awesome content, inbound marketing and do not ask for credit card
They focus on the most active evaluators first – they are more inclined to buy and nurture other trial users to success
They take a pro-active approach to customer retention – listen to the early warning signs and reach out to the at-risk customers to offer help.
The question they were asked was -"What is the one thing that you did that had the strongest positive impact on conversions?" See what they had to say.
Identifying what works for you and what doesn’t with the help of the Google analytics funnel could be a great way to increase trial conversions. See where you are losing your customers analyze where you are going wrong and corrective measures become easy after that.
Here are top 5 ideas you should try implementing:
Simplify signup & make it transparent – if you signup just needs email id, make people enter email directly on website to signup than having to click on a link to another form & signup.
Have a landing page that is relevant to your ad, to increase CTR
Email signup to social signup – measure it.
Installing and manning Chat app.
Preview of product on different pages (if that is impressive, of course!).
Include a contact number: Increases consumer trust and leads credibility to your offer, the presence of a phone number does bring them some comfort
Post forms on every page: Increase the number of viable leads through your website, it also helps when the customers don’t have to give out personal information in the first step
Add photos and testimonials for greater credibility
Make your videos speak to the user –
Use trust seals – ones backed up by guarantee to the customer
Use power words when describing your offer
Avoid “Cookie-Cutter” site templates
Consider the end-goal first
Make good use of whitespace
The bottom line for Best lead generation: Test, Test, Test
Get the home page basics right – here clarity become important a clear understanding of – “who we are”, “what is our core business?”, “what are our products or solutions?” Clearly visible in-your-face buttons
Cater to all audiences – tech & non-tech in your demo.
Have a business overview video / have a “how-it-works” Button
Break your demo into 5-7 minutes stories by process or activity
You just have to say enough, you don’t have to say everything in the video
Bhargavi
Here is a TLDR; version of the article:
- Credit cards for signup
- Build engagement
Ever wondered which type of trial conversion has a better conversions rate?
According to a study conducted in 2012; when they took a look at the trial conversions, they came across varying conversion rates between the ones that required credit card, the ones that did not require credit card during signup and the best in class SaaS leaders. This led them to categorize them accordingly.
There are three aspects that best in class SaaS companies did differently.
Source:http://www.totango.com/wp-content/uploads/2012/11/2012-SaaS-Conversions-Benchmark2.pdf
SaaS Customer Onboarding: 3 Steps to a Successful Welcome Email
A Straight-Forward Guide to Optimizing Your Funnels for Maximum Conversions
Here is a fantastic list of things tried out by different startups that had maximum impact.
The question they were asked was -"What is the one thing that you did that had the strongest positive impact on conversions?" See what they had to say.
Identifying what works for you and what doesn’t with the help of the Google analytics funnel could be a great way to increase trial conversions. See where you are losing your customers analyze where you are going wrong and corrective measures become easy after that.
Here are top 5 ideas you should try implementing:
The Ten Commandments of an Awesome Lead-Generating Website
6 tips for effective on-line demos and videos
3 tips to improve conversion rates in SAAS.
2 people like this idea